There are a number of ways to build a successful business, but there are few tried-and-true road maps to success. For Miki Agrawal, building a successful life as an entrepreneur meant embracing things that rang true to her on an authentic land personal level.
Now known for her work developing the innovative bidet brand Tushy, Miki Agrawal has enjoyed a sprawling 15-year career with numerous celebration moments, including being named one of the World Economic Forum’s”Most Impressive Women Entrepreneurs.”
Let’s dive into how Agrawal developed herself into such an authentic force for progress in some of today’s more unique industries.
Let’s Talk About Tushy
Growing up in a mixed Japanese and Indian household, Miki Agrawal grew to learn the importance of household bidets from a young age. Dealing with GI issues later in life, Agrawal would turn to bidets to tangibly improve her overall health. It wasn’t long until she realized an opening in the American markets for a sleek best-in-class bidet option.
Spurred on by the toilet paper shortage caused by the COVID-19 pandemic, Agrawal would find an opening for TUSHY to take off. It wouldn’t be long before her work was plastered throughout marketing campaigns in New York City and the rest of the nation.
Miki Agrawal’s Personal Goals
As someone with a unique and inquisitive mind, it never took much for Miki to get her hands on a concept for exploration. Agrawal said, “Questioning how things are done has been ingrained in me since I was a kid.”
Agrawal would go on to explain how her focus as an entrepreneur has been fueled by her personal curiosity and hope for change in certain areas. Agrawal points to her focus on TUSHY, a best-in-class bidet, and her work on the sustainable underwear company THINX as prime examples of this concept.
For continued success as an authentic entrepreneur, Agrawal suggests
- Take Plenty of Risks – You never know the opportunities you miss out on until you leap. Agrawal believes in looking to older or less touched areas of operation to find potential for success.
- Find the Right People – Always surround yourself with the best people available. Agrawal says, “Each of us has our own unique zone of genius. I’m lit up when I get to be creative and ideate new directions for my brands.”
- Embrace Opportunities – Miki Agrawal entered her working life as a financial analyst for Deutsche Bank. When she saw opportunities for change, she took advantage of them. Agrawal believes in embracing opportunities as they manifest to make sure to get the most out of them!
