Transactional emails are often considered a digital marketer’s best pal. They are a highly relevant means of interacting with a filtered group of audience and allow you to increase engagement with them. Constantly driving out-of-the-charts performance, transactional emails will level up your engagement metrics and allow you to form valuable relationships with new and recurring customers.
However, this is only possible if you do them right. Here are some tips for driving more value and engagement with transactional emails.
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Sound Like a Human, Not Like a Robot
A transaction email service was developed to allow businesses to communicate with their clients. It is a great way to establish better customer relations, retain returning clients, and even bring on new prospects. However, this will only be possible if you sound human and not robot-like in the email.
Think back to the last time you received a generic email from a random brand? Did you even bother opening or reading through it? Probably not! Nobody has time for sale-sy, robotic emails that only try to get you to spend money.
Remember this while drafting the emails your clients and customers receive. They should be personalized, conversational, and encourage engagement from the receivers.
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Optimize for Mobile Users
Did you know that your email efforts also have to be optimized for mobile use? Most brands spend hundreds of dollars on optimizing their websites for mobile but miss out entirely when it comes to their emails.
With 85% of global users checking their email on smartphones, just imagine how your business could be missing out on prospects and possible conversions!
Without even checking, we can guarantee that most of your audience traffic comes from mobile devices. So, it is essential to optimize email for these users. You need to consider the email design and margins and set the page width to 600px to offer mobile users an effective email experience.
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Ensure a Delay-Free Transactional Email Service
Regardless of whether you use emails or transactional SMS service, they need to go out ASAP. Your customers expect to receive this information as soon as they make a transaction, and delivering on this is the best way to retain them for the long run.
Additionally, you should also ensure that any follow-up emails or notification SMS reach your customers quickly. This reduces their uncertainty and doubts over how legitimate your business is and establishes your company as a high authority brand. Your customers will definitely appreciate a prompt acknowledgment of any transactions that they have made.
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Focus on the Subject Line
Perhaps one of the most important aspects of a transactional email is the subject line. The subject line needs to be crisp, clear, and concise. It shouldn’t be an entire sentence of information; leave that for inside the email. However, it is important for the subject line to represent the general gist of the email and inform the receiver of what it is about.
For example, an email that says “Order Confirmation” might be sharp and concise but offers absolutely no essential information. Instead, go for something like “Your Order Number #25674 from XXX Company is Confirmed.”
This offers the receiver some solid information regarding the content of the email. They can then realize the importance of the contents and open it for further information like the receipt or delivery details.
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Memorable Design and Copy
Design is everything.
We’re sure this is not the first time you’re hearing this. Design is an essential part of every component of your customer relations, and there’s no reason why your transaction email and SMS design shouldn’t get some extra attention.
The first thing to remember about your email design is brand consistency. It needs to be perfectly aligned with all of the factors of your brand presence, including your signature colors, the feel of the content, and the logo. This adds credibility to your business and displays it as a cohesive brand to the customers.
The next thing to consider is your USP. Be sure to showcase it in your emails, but do so indirectly. Be smart about it and prevent your email from being sale-sy, but continue to show customers how your products or services can add value for them.
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Incorporate Clear CTAs
Lastly, you cannot forget a good ol’ CTA. Every digital interaction that you have with your customers should be artfully peppered with CTAs to increase conversions. Transactional emails are no different, as they offer you a key opportunity to connect with people and then convince them to turn into nurtured leads for your business.
Transactional emails offer over five times more clicks than regular emails. Just imagine the revenue your business could generate if these clicks were being made to confirm sales – that’s what a good CTA does!
